A GDPR Scanner is not just a tool for technical website audits. For data protection officers and web agencies, it can become a direct sales and consultancy tool.
Insightful reports make data protection risks visible, understandable and actionable.
This offers a particular advantage when it comes to new business: by highlighting specific data protection vulnerabilities, you are not selling abstract consultancy, but a tangible solution. decareto supports this approach with white-label reports and an embeddable scan widget.
Read this blog post to find out how this can develop into a scalable business model.
First things first: How can GDPR scanners make data protection marketable?
Website data protection is difficult for many companies to grasp. A GDPR scanner brings the issue to the fore. It highlights which cookies, external services, consent issues or third-country risks exist on a website.
For data protection officers and web agencies, this creates a clear business benefit: an abstract obligation is transformed into a concrete need for action.
Reports create an opportunity for consultancy in new business
In new business, relevance is key. A potential client responds more strongly to specific findings regarding their own website than to general statements about the GDPR.
A comprehensive report immediately answers key questions:
| Client’s question | Answer provided by the report |
| Do we have a data protection issue? | The report highlights specific risks. |
| Where is the problem? | Affected services, cookies or subpages are identified. |
| How urgent is it? | Risks can be prioritised. |
| Who needs to take action? | Data protection, the agency, IT or marketing receive specific recommendations for action |
The report thus serves as a starting point for consultancy, technical implementation and ongoing support.
Using website audits in sales
Manual website checks are valuable but time-consuming. A comprehensive technical audit examines, amongst other things, external services, cookies, consent procedures, transfers to third countries, transport encryption and forms, and can take several hours; in practice, subpages are often not checked in full.
This approach is less well suited to client acquisition. Anyone who manually checks every website before the initial consultation invests a great deal of time without any guarantee of securing a contract. An automated GDPR scanner shortens this process: it delivers concrete findings on data protection gaps more quickly and makes them visible.
White-label makes the GDPR scan your own service
decareto offers data protection reports that can be adapted to your own branding via white-label functions. For seamless communication, reports can be shared via a link or file export; risk assessments can be manually edited and customised.
This means that the client does not receive anonymous tool output, but a professional report in the provider’s brand identity.
White-label reports are particularly suitable for:
- Initial consultations with potential clients
- Website audits
- Relaunch assessments
- Regular client reviews
- Management overviews
- Maintenance and monitoring services
This transforms a technical assessment into a brandable consultancy product.
The Scan Widget generates qualified leads on your own website
The decareto Scan Widget supports lead generation directly on your website. You can integrate the widget into your own website using an embed code. Website visitors enter a web address (URL) and provide their contact details to receive a detailed, free report.
This is particularly valuable because the website visitor already has a specific interest. They are not simply enquiring about data protection issues in general; they want to know whether their own website poses any risks.
This transforms a website visitor into a sales lead with a clear reason to engage in further discussion.
The sales benefit: from risk to proposal
A GDPR scan can kick-start the entire sales process.
The process is simple:
- The prospective client requests a website scan.
- The report highlights specific data protection risks along with recommendations for action.
- The provider contacts the prospective client and explains the findings in a clear and understandable way.
- This leads to a proposal for consultancy or technical implementation.
- Once the data protection gaps have been rectified, a follow-up scan is carried out.
- Ongoing monitoring can then be offered.
The provider does not begin the sales process with a sales pitch, but with concrete findings.
Ongoing monitoring strengthens customer loyalty
The first report is often just the starting point. Websites are constantly changing: new plugins, tracking scripts, landing pages, forms, embedded videos or consent settings can create new risks.
decareto offers proactive compliance monitoring with daily website scans, notifications of relevant changes and a report history.
For agencies and data protection consultants, this results in a recurring service.
Possible services include:
- monthly website data protection monitoring
- quarterly GDPR reports
- ongoing checks of client websites
- relaunch support
- Data protection check before campaign launch
- Monitoring for online shops, portals and landing pages
This ensures that website data protection is not just checked once, but managed on an ongoing basis.
Conclusion: GDPR scanners make website data protection business-ready
GDPR scanners such as decareto do not merely provide technical insights. They create added value for your business.
Data protection officers gain a better basis for decision-making. Web agencies gain access to new audit and maintenance services and greater control over website risks.
The greatest potential lies in new business: meaningful reports highlight data protection risks, white labelling makes the service brandable, and the scan widget converts website visitors into qualified leads.
In short: decareto turns website data protection into a scalable consultancy and sales model.
Why decareto is more than just a GDPR scanner
decareto is more than just a single audit tool. decareto is a platform for website compliance audits, combining technical analysis with business applicability. The platform offers you four compliance products.
- Scan Widget
- checks free of charge in a matter of seconds whether your website breaches laws on data protection and accessibility
- GDPR Check for Website Audits
- scans websites for data protection gaps, including monitoring and reporting with recommendations for action
- WCAG Check for website audits
- scans your website for accessibility gaps, including monitoring and reporting with recommendations for action
- Privacy Policy Generator
- creates dynamic and automated privacy policies
Decareto automatically identifies website compliance risks relating to data protection and accessibility and provides specific recommendations for action to address these risks.
